Books
First Croatian Handbook on Public Relations
The first Croatian manual for Public Relations, "Understanding Public Relations" by author Božo Skoko, PhD, offers essays and guidelines as an introduction to Public Relations, its application in practice and personal experiences and testimonies of famous Croatian PR experts.
Browse the flashbook. Information and orders: knjiga@mpr.hr
Croatia – Identity, Image and Promotion
This provocative and interesting book encourages us to think about ourselves, our image, about how we perceive others and communicate with each other...
Browse the flashbook. For information and orders: knjiga@mpr.hr
A State as a Brand – Managing National Identity
This is the first book in this part of Europe that deals with the phenomenon of identity and image of the state, as well as their role in contemporary international political and economic relations, that is, how they originate, are changed and managed.
Browse the flashbook. Information and orders: knjiga@mpr.hr
Croatia and its neighbors
As Croatia is experienced in Bosnia and Herzegovina, Montenegro, Macedonia, Serbia and Slovenia.
The book was published by AGM, Co-Publisher Novelti millenium.
Browse the flashbook. Information and orders: info@novelti.com.hr
Cultural Diplomacy Conference
14.12.2011
The International Cultural Diplomacy Conference, organized by the MFAEI's Diplomatic Academy and the Hanns Seidel Foundation, was held in Zagreb. Apart from European experts, participating were Božo Skoko, PhD, Daniela Angelina Jelinčić, PhD, Nina Obuljen, MSc, Tomislav Šola, PhD, Seadeta Midžić, Zorislav Lukić and others.
Reception with the President of the Republic of Croatia
30.11.2011
Croatian President Ivo Josipović received this year's winners of international tourist awards, including Božo Skoko, PhD, who on the occasion familiarized the President with the results of the study on Croatia's image, and presented to the President his books A State as a Brand and Croatia and its Neighbors.
Skoko Receives Grand PRix for Development of the Profession
25.11.2011
The Grand PRix Award of the Croatian Public Relations Association (HUOJ) was presented to Božo Skoko for his contribution to the PR profession, while Croatian President Ivo Josipović was named communicator of the year. This was announced at the awards ceremony in Zagreb at the end of the first day of the annual HUOJ Conference.
