Classes
28.09.2009
Course
Introduction to Public Relations
Lecturer: Božo Skoko PhD
External Collaborator: Damir Jugo, graduate journalist
| Course description | ||
| The aim of undergraduate studies within the Public Relations course is to prepare students to fundamentally understand this field and to provide them with a starting position in public relations. The target of the course is to familiarize students with the fundamental aspects of public relations as a whole, and to point out for them the developing trends of this profession in Croatia and the world. Public relations, as a specific function of management, establishes and maintains relations between entities (individuals, companies, political institutions, countries…) and the public that surrounds it, that is, on which it depends in its activities. These relations imply mutual communication, understanding, acceptance and diverse forms of cooperation, and include management of communications and image, that is, an understanding and adaptation of private and public interests. Public relations makes use of the achievements of communicology, psychology and sociology, and has been paving its own road of development for the past few decades already. Strengthening all forms of mutual dependence in modern society requires ever more complex social, political and economic interactions. Accordingly, the establishment and maintenance of relations at all levels of the social system has become an important area of professional activities and scientific research. Bearing witness to this is the fact that public relations is one of the activities that has, in the last decade, recorded permanent growth in the world and Croatia. The course program also encompasses defining the purpose of public relations activities, interdependence with related disciplines, understanding target audiences, getting to know fundamental types of public relations, as well as legal and ethical aspects of its activities. | ||
Cultural Diplomacy Conference
14.12.2011
The International Cultural Diplomacy Conference, organized by the MFAEI's Diplomatic Academy and the Hanns Seidel Foundation, was held in Zagreb. Apart from European experts, participating were Božo Skoko, PhD, Daniela Angelina Jelinčić, PhD, Nina Obuljen, MSc, Tomislav Šola, PhD, Seadeta Midžić, Zorislav Lukić and others.
Reception with the President of the Republic of Croatia
30.11.2011
Croatian President Ivo Josipović received this year's winners of international tourist awards, including Božo Skoko, PhD, who on the occasion familiarized the President with the results of the study on Croatia's image, and presented to the President his books A State as a Brand and Croatia and its Neighbors.
Skoko Receives Grand PRix for Development of the Profession
25.11.2011
The Grand PRix Award of the Croatian Public Relations Association (HUOJ) was presented to Božo Skoko for his contribution to the PR profession, while Croatian President Ivo Josipović was named communicator of the year. This was announced at the awards ceremony in Zagreb at the end of the first day of the annual HUOJ Conference.
