News
06.10.2011
MESS International Theater Festival in Sarajevo
About Marketing Strategies in Art at MESS
Organized as part of the 51st MESS International Theater Festival, which takes place in Sarajevo, was a conference on the topic of marketing strategies in art, with talks from: Ivan Tasovac, Director of the Belgrade Philharmonic Orchestra; communications experts: Božo Skoko; Nazif Hasanbegović, Ekrem Dupanović, as well as directors of several cultural institutions in the region.
The participants of the conference spoke about the role of marketing and public relations, which are often neglected in culture, while they could create huge interest, crowds and line-ups in front of theaters, galleries and concert halls... Also they can provide better relations with sponsors and patrons, and contribute to educating the public. However, it was agreed that not even the best marketing and PR could make up for a lack of quality and innovativeness of the cultural product.
The agency Platform CMC from Sarajevo was co-organizer of the conference.
Cultural Diplomacy Conference
14.12.2011
The International Cultural Diplomacy Conference, organized by the MFAEI's Diplomatic Academy and the Hanns Seidel Foundation, was held in Zagreb. Apart from European experts, participating were Božo Skoko, PhD, Daniela Angelina Jelinčić, PhD, Nina Obuljen, MSc, Tomislav Šola, PhD, Seadeta Midžić, Zorislav Lukić and others.
Reception with the President of the Republic of Croatia
30.11.2011
Croatian President Ivo Josipović received this year's winners of international tourist awards, including Božo Skoko, PhD, who on the occasion familiarized the President with the results of the study on Croatia's image, and presented to the President his books A State as a Brand and Croatia and its Neighbors.
Skoko Receives Grand PRix for Development of the Profession
25.11.2011
The Grand PRix Award of the Croatian Public Relations Association (HUOJ) was presented to Božo Skoko for his contribution to the PR profession, while Croatian President Ivo Josipović was named communicator of the year. This was announced at the awards ceremony in Zagreb at the end of the first day of the annual HUOJ Conference.
