Božo Skoko

PhD Božo Skoko

Božo Skoko is an professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.
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Public Relations and Media in Croatia

Public Relations and Media in Croatia

PR is making a comeback in the Croatian market. Not only because the agencies have started to work with state institutions again, but because companies in general have recognized they need PR