PhD Božo Skoko
Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.- Follow me on social networks
Croatia - Identity, Image and Promotion
This provocative and interesting book encourages us to think about ourselves, our image, about how we perceive others and communicate with each other...
A State as a Brand – Managing National Identity
This is the first book in this part of Europe that deals with the phenomenon of identity and image of the state, as well as their role in contemporary international political and economic relations