Božo Skoko

PhD Božo Skoko

Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.
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Božo Skoko: Influences of pre-election campaigns are often overestimated

Introduction to the interview:

ZAGREB – In a pre-election campaign, which we are now witnessing although hasn’t officially commenced, most important is the impression that the candidates leave, but also the regulations they need to abide by. We spoke to Božo Skoko, PhD, a political marketing expert and senior assistant at the Faculty of Political Sciences in Zagreb, about the management of the campaigns and the election opportunities of the political parties.

Read the entire interview (in Croatian only)