Božo Skoko

PhD Božo Skoko

Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.
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How to improve the image of the justice system?

Round table entitled 'The media on the justice system: Between news and sensation' held in Zagreb

Held in Zagreb was the round table on the topic of The media on the justice system: Between news and sensation, which was organized by the Croatian Association of Judges, the Judicial Academy and the British Embassy. One of the main speakers was Božo Skoko Ph.D. who spoke about the role of court spokespersons and the possibilities of improving the image of judges.

Those in attendance were greeted by Ivana Goranić, Director of the Judicial Academy, Đuro Sessa, Supreme Court Judge and President of the Croatian Association of Judges and Nicole April Davison, Deputy Ambassador of the United Kingdom in Croatia. This was followed by presentations on the role of court spokespersons in creating public opinion by: Maja Bilandžić, judge and spokesperson of the Municipal Court in Zagreb, Ana Raić Knežević, journalist with Novi list and President of the Court Reporters Association, and Božo Skoko, PhD, head of the postgraduate public relations study program at the Faculty of Political Science of the University of Zagreb and Consultant for Strategic Communications in Millenium Promocija. This was followed by presentations about new guidelines for court spokespersons by Krešimir Devčić, judge and spokesperson of the County Court in Zagreb and Miroslav Rožac, spokesperson of the County Court in Osijek. Speaking about ethics in media reporting was Gordana Vilović, PhD, associate professor at the Faculty of Political Science of the University of Zagreb and Večernji list journalist Marinko Jurasić.

Some twenty judges from all parts of Croatia participated in the discussion.

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