PhD Božo Skoko

Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.

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A state as a brand - presented to the public

New book

In Matrix Croatica was presented a new book "Country as a brand" written by Ph.D. Bozo Skoko. This is the first theoretical book in our region that deals with the management of national identity and image in a globalized world, i.e. branding the state. About the book were talking, professor doctor Dejan Vercic from the University of Ljubljana, professor doctor Ivan Siber from the Faculty of Political Science in Zagreb and professor doctor Zoran Tomic from the University of Mostar.

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A state as a brand - presented to the public

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