A state as a brand - presented to the publicNew book
In Matrix Croatica was presented a new book "Country as a brand" written by Ph.D. Bozo Skoko. This is the first theoretical book in our region that deals with the management of national identity and image in a globalized world, i.e. branding the state. About the book were talking, professor doctor Dejan Vercic from the University of Ljubljana, professor doctor Ivan Siber from the Faculty of Political Science in Zagreb and professor doctor Zoran Tomic from the University of Mostar.