Božo Skoko

PhD Božo Skoko

Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.
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Book Released on Croatian Identity

Eighteen authors on issues related to Croatian identity, Matrix Croatica publisher

The book Hrvatski identitet has been published by Matrix Croatica, which brings the work of 18 Croatian authors on various aspects of this topic. Editors of the book are Zorislav Lukić and Božo Skoko, and in question is the first such work published since Croatia's independence.

The book is actually a type of collection of scientific papers from the conference dedicated to Croatian identity, held in Zagreb in May 2009.

Writing in this edition about the various aspects of Croatian identity, from its defining, crisis and preservation, to promotion and redefining upon EU accession are Josip Bratulić, Slaven Letica, Ljubomir Antić, Božo Skoko, Fedja Vukić, Tonči Matulić, Ranko Matasović, Mladen Klemenčić, Davorin Rudolf, Jure Vujić, Ante Stamac, Tuga Tarle, Vladimir Peter Goss, Sanja Nikčević, Frano Prcela, Ivan Markešić, Tomislav Sola and Nikola Albaneze.

Božo Skoko, PhD