Božo Skoko

PhD Božo Skoko

Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.
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In Mostar about the Power of Image in Politics

Lecture Organized by Konrad Adenauer Stiftung and the HDZ B&H Political Academy

Organized by the German Konrad Adenauer Foundation and the HDZ B&H Political Academy, Božo Skoko PhD held a lecture in Mostar on the topic of image in politics. In the presence of a large number of participants from the political life of Bosnia and Herzegovina, Skoko spoke about the methods of creating a candidate's image, as well as the effect of image on political rating.