Božo Skoko

PhD Božo Skoko

Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.
  • Follow me on social networks
  • facebook icon
  • facebook icon

Lecture for e-student

Techniques and Traps during Public Appearances

At the invitation of the “e-student” association, Božo Skoko PhD held a workshop dedicated to public appearances. The workshop was held at the Faculty of Electrical Engineering and Computing, with over a hundred students from several faculties of the University of Zagreb attending. Skoko spoke about techniques and traps during public appearances, as well as the particularities of television appearances.