Božo Skoko

PhD Božo Skoko

Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.
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New Croatian Public Relations Association Leadership


At the election assembly of the Croatian Public Relations Association held on Monday, May 31, 2010, a new leadership was elected for CPRA, the umbrella organization in Croatia for public relations experts.

Elected as Association President with a two-year term was Drenislav Žekić. Božo Skoko, previously a member of the Management Board, was selected as member of the CPRA's Court of Honor.

Elected to the Management Board were: Vedran Kruljac, head of public relations and informing in the Varaždinske toplice Special Hospital, Goran Pivarski, senior advisor in the agency Premisa; Ivan Prgomet, public relations advisor of the Croatian Banking Association, and Ksenija Renko, director of the agency Publicis Consultants.

Elected to the Court of Honor were: Daria Mateljak Bartulin, director of the Hauska and Partner agency, Božo Skoko, professor at the Faculty of Political Science in Zagreb and partner-advisor in Millenium promocija, and Ana Tkalac Verčič, professor at the Faculty of Economy in Zagreb.

Elected to the Supervisory Board were: Dubravka Jusić, head of corporate communications in Vipnet, Tamara Sušanj Šulentić, communications director in Pliva Croatia, and Ivica Žigić, head of corporate communications in Croatia Osiguranje.