Božo Skoko

PhD Božo Skoko

Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.
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Soon - Postgraduate Public Relations Course

Faculty of Political Science, University of Zagreb

This autumn, the Faculty of Political Science of the University of Zagreb is beginning with enrollment into the one-year specialist postgraduate public relations course. It is the first course of its kind in Croatia. The head of the study program is senior lecturer Božo Skoko, PhD.

The study program has gathered the leading Croatian scholars from the area of public relations and related disciplines, while a few professors from the region will also be involved. During its preparation, the faculty was guided by the positive experiences from the top European and American public relations courses.

Eligible for enrollment are:

applicants who have completed a four-year undergraduate course at the Faculty of Political Science of the University of Zagreb,
applicants who have completed a graduate course at the Faculty of Political Science of the University of Zagreb,
applicants who have completed an undergraduate or graduate course in the social sciences or humanities according to the "pre-Bologna" or "Bologna" programs in the Republic of Croatia,
applicants who have completed a university undergraduate or graduate course in other fields in the Republic of Croatia along with passing the difference in core subjects,
foreign applicants who have completed a graduate course in the social sciences and humanities, and whose degree has been validated according to Croatian legislation.

Completion of the course shall enable the theoretical and practical understanding of public relations, and the knowledge necessary for strategic management of public relations programs, as well as their application in the corporate sector and in public institutions, along with the use of advanced communications tools and methodologies.

More information and conditional registration will soon be available!