Božo Skoko

PhD Božo Skoko

Božo Skoko is an full professor at the Faculty of Political Science of the University of Zagreb, where he is head of the Public Relations postgraduate study. His scientific interests are: public relations and communications, international relations, national identity and image, as well as media. He is the co-founder of Millenium promocija, the leading Croatian public relations agency. He is a long-time strategic communications consultant. He is a former journalist and editor with Croatian Television. He is the author of seven books and over seventy scientific papers on public relations, the media and managing the identity and image of Croatia. He is a columnist with the daily newspaper Večernji list.
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PUBLIC RELATIONS postgraduate specialist study program

Faculty of Political Science University of Zagreb, Journalism Study Program

Study program organizer:
Faculty of Political Science, University of Zagreb, Journalism Study Program (Journalism and Public Relations Department)

Duration of study program:
The study program lasts one (1) year, that is, two (2) semesters. Each semester lasts fifteen (15) weeks.

Competences that the student acquires upon completion of the study program:

The completion of the study program enables the acquisition of the theoretical and practical understanding of public relations and the knowledge necessary for the strategic management of public relations programs and their application in the corporate sector and in public institutions, along with the use of advanced communication tools and methodologies.

Academic title obtained upon completion of the study program
By meeting all of the anticipated conditions for the completion of the study program, the student obtains the academic title of public relations specialist.