Scientific works
Published books | |
Skoko, Božo (2010): Croatia and its Neighbors - How is Croatia perceived in Bosnia and Hercegovina, Montenegro, Macedonia, Slovenia and Serbia, AGM and Novelti millenium, Zagreb Skoko, Božo (2009): The Country as a Brand, Matica hrvatska, Zagreb. | |
Skoko, Božo (2004 and 2005): Croatia – Identity, Image and Promotion, Školska knjiga, Zagreb. | |
Skoko, Božo (2006): Understanding Public Relations, Millenium promocija, Zagreb. | |
Chapters in books | |
Kanižaj, Igor; Skoko, Božo (2012.): Media and Public Relations as a Bridge between Patients and Health Care Institutions // Person in Medicine and Healthcare - From Bench to Bedside to Community / Đorđević, Veljko; Braš Marijana; Miličić, Davor (ed.), Medicinska knjiga, Zagreb, pp. 427-436. | |
Skoko, Božo; Bagić, Dragan (2011.): Pet uvjerenja i 29 razloga protiv – prilog tipologizaciji argumenata protiv članstva Hrvatske u Europskoj uniji [Five beliefs and 29 reasons against - support to the typology of arguments against Croatia’s membership in the European Union] // Hrvatska i Europa – strahovi i nade [Croatia and Europe - Fears and Hopes] / Ivan Šiber (ed.); Faculty of Political Science, University of Zagreb, Zagreb, pp. 47-85 | |
Skoko, Božo (2011): Hrvatska kao brend ili komercijalizacija nacionalnog identiteta [Croatia as a Brand or Commercialisation of National Identity] // Hrvatski identitet / editors: Lukić, Zorislav and Božo Skoko; Matica hrvatska, Zagreb, pp. 65-77. | |
Skoko, Božo (2011): Mediji i odnosi s javnošću – međusobna potpora ili prijetnja? [Media and Public Relations – Mutual Support or Threat?] // Uvod u medije / editor: Peruško, Zrinjka; Naklada Jesenski i Turk – Hrvatsko sociološko društvo, Zagreb, pp. 315-332. | |
Skoko,Božo (2011): Moć stereotipa: Srbi o Hrvatima - prije, za vrijeme i nakon sukoba [The Power of Stereotypes: Serbs' Stereotypes about Croats - Before, During and After Conflicts] // Kultura sjećanja 1991. / editor: Cipek, Tihomir; Disput, Zagreb, pp. 93-108. | |
Skoko, Božo; Jugo, Damir (2009): Odnosi s javnošću za nevladine i neprofitne organizacije [Public relations for non-governmental and non-profit organisations] // Odnosi s javnošću za organizacije civilnoga [Public relations for civil society organisations] / editors: Hajoš, Boris and Skoko, Božo; Croatian Public Relations Association, Zagreb, pp. 7-21. | |
Skoko, Božo; Bagić, Dragan (2007): Imidž Vukovara u hrvatskoj javnosti – 15 godina nakon stradanja [Image of Vukovar in the Croatian Public – 15 years after the destruction] // Vukovar – hrvatska baština i perspektive razvoja [Vukovar – Croatian heritage and perspectives of development], editors: Živić Dražen and Žebec Ivana; Ivo Pilar Institute of Social Sciences, Vukovar-Zagreb, pp. 167-180. | |
Skoko, Božo (2004): Kako očuvati hrvatski identitet, učiniti ga prepoznatljivim, privlačnim i profitabilnim u svijetu? [How to preserve the Croatian identity and make it recognizable, attractive and profitable in the world?] // Chapter in the book: Globalizacija i identitet [Globalization and identity], editors: Tuđman Miroslav, Bekavac Ivan, Association for Promoting Croatian Identity and Prosperity (UHIP), Zagreb, pp. 45-63. | |
Articles | |
Skoko, Božo; Jurilj, Danijel (2011): Uloga vladinih komunikacijskih strategija i kampanja u procesu pristupanja Europskoj uniji – iskustva Češke, Poljske, Slovenije i Hrvatske [Role of the Governement's Communication Strategies and Campaigns Aimed at Accession to the European Union - Experiences of the Czech Republic, Poland, Slovenia and Croatia] // Politička misao. 48 (2011),1; 215-232. (review work,scientific article) | |
Igor, Kanižaj; Skoko, Božo (2010.): Mitovi i istine o novinarskoj profesiji – imidž novinara u hrvatskoj javnosti [Myths and Truths of Journalism as a Profession – The Image of Journalists in The Croatian Public] //Medijske studije, vol. 1. br. 1-2, 20-39, (scientific article) | |
Skoko, Božo; Benković, Vanesa (2009.): Znanstvena metoda fokus grupa – mogućnosti i načini primjene [Scientific method of focus groups - possibilities and ways of application] // Politička misao, vol. 46., br. 3, (scientific article, review work). | |
Skoko, Božo; Kovačić, Vinko (2009.): Koncept meke moći država i njegova primjena na Republiku Hrvatsku [Concept of the Soft Power and its application on Republic of Croatia] // Polemos, vol. XII, 1 (23), 29-49 (scientific article, review work). | |
Skoko, Božo (2008): Primerjalna analiza medijskega poročanja o Hrvaški v Sloveniji in drugih državah nekdanje Jugoslavije [Comparable analysis of media reporting about Croatia in Slovenia and other countries of the former Yugoslavia] // Toerija in praksa [Theory in practice], XLV, 6, 817-829 (scientific article). | |
Skoko, Božo; Vukasović, Igor (2008): Organiziranje međunarodnih sportskih događaja kao promotivni i ekonomski alat države [Organising international sporting events as promotional and economic state tools], Tržište [Market], XX, 211-230 (scientific article, review work). | |
Skoko, Božo; Bajs, Denis (2007): Objavljivanje neistina i manipuliranje činjenicama u hrvatskim medijima i mogućnosti zaštite privatnosti, časti i ugleda [Publishing of untruths and manipulating the facts in the Croatian media and possibilities of protection of privacy, honour and reputation] // Politička misao, 44, 1, pp. 93-116 (previouspreg announcement, scientific work). | |
Skoko, Božo (2007): Medzi juhuslovanskou minulost'ou a európskou budúcnost'ou [Between the Yugoslav history and European future] // Forum scientiae et sapientiae, XIV, 2, pp. 6-11 (article, scientific work). | |
Skoko, Božo (2006): Percepcija Europske unije u hrvatskoj javnosti [Perception of the European Union in the Croatian Public // Anali Hrvatskog politološkog društva [Annals of the Croatian Political Science Association], III, 1, pp. 349-368 (previous announcement, scientific work). | |
Skoko, Božo; Jurčević, Marinko; Madunić, Perica (2006): Marketing Concept in the Function of Croatian Seaport Business Operation Improvement // Promet-Traffic & Transportation, 18, 3, pp. 165-172 (previous announcement, scientific work). | |
Skoko, Božo (2005): Uloga televizijskih sučeljavanja u predizbornoj kampanji za predsjedničke izbore - hrvatska iskustva 2005. [Role of TV debate presidential campaigns – Croatia’s case of 2005] // Politička misao, XLII, 1, pp. 61-83 (article, scientific work). | |
Skoko, Božo (2005): Role of TV debate presidential campaigns: Croatia’s case of 2005 // Politička misao, 42, 5, pp. 97-117 (article, scientific work). | |
Skoko, Božo (2004): Propaganda i odnosi s javnošću kao sredstva utjecanja država u međunarodnim odnosima [Propaganda and public relations as a tool of state influence in international relations] // Međunarodne studije [International studies], Vol. 4, 2, pp. 77-96 (article, scientific work). | |
Skoko, Božo (2004): Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja [Public relations as a contribution to the democratisation and professionalization of the process of public communication] // Politička misao, Vol. 41, 1, pp. 92-101 (congress announcement, scientific work). | |
Skoko, Božo (2003): Image Hrvatske iz perspektive inozemnih diplomata akreditiranih u Hrvatskoj [The Croatian image from the perspective of foreign diplomats accredited in Croatia] // Međunarodne studije [International studies], Vol. 3, 2, pp. 99-111 (review work, scientific work). | |
Skoko, Božo (2004): Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003. [Quantitative and qualitative reach of public relations in Croatia] // Medijska istraživanja [Media researches], Vol. 10, 1, pp. 67-83 (expert work). | |
Skoko, Božo; Jurčević, Marinko; Antonela, Magzan (2003): The development of traffic and tourism in Croatia as an incentive to join the European Union // Promet-Traffic-Traffico, Vol. 15. sup. 1, Portorož-Trieste-Zagreb, pp. 48-57 (congress announcement, scientific work). | |
Skoko, Božo; Jurčević, Marinko; Brnjac, Nikolina (2003): Importance of Promotion in the Development of Railway Traffic in Croatia // Promet-Traffic-Traffico, Vol. 15. sup. 1, Portorož-Trieste-Zagreb, pp. 147-154 (article, scientific work). | |
Works in almanacs of gatherings with international review | |
Skoko, Božo (2009.): The power of country image in modern international relations: The Image of Croatia // Yearbook Šipan 2009 / Čehulić Vukadinović, Lidija (editor), Zagreb, pp. 127-134. | |
Skoko, Božo; Badanjak, Dragan; Brnjac, Nikolina (2004): Crisis Communication Management in Croatian Railways Regarding Tourist Development in Croatia // Risk and Crisis Management in Tourism / Aktas, Ahmet (editor), Antalya, pp. 93-98 (scientific work). | |
Skoko, Božo; Badanjak, Dragan; Brnjac, Nikolina (2003): Traffic portal in the development and promotion of the Croatian railways // Annals of DAAAM for 2003 & Proceedings of the 14th International DAAAM Symposium / B. Katalinic (ur.), DAAAM International, Vienna, pp. 017-018 (scientific work). | |
Other works published in the almanacs of gatherings | |
Skoko, Bozo; Petrovic, Mario; Jugo, Damir (2010.): Imidž Hercegovine kao turističke destinacije iz perspektive posjetitelja iz Hrvatske – predrasude i osobna iskustva [Image of Herzegovina as a tourist destination from the perspective of visitors from Croatia - prejudices and personal experience] // Zbornik radova Hrvatski kongres o ruralnom turizmu s međunarodnim sudjelovanjem [Almanac of the works from the Croatian congress on rural tourism with international participation] / Dijana Katica (editor), Hrvatski farmer, Zagreb, pp. 233-238 (presentation at the conference, scientific work). | |
Skoko, Božo; Jugo, Damir (2007): Uloga odnosa s javnošću u razvoju seoskog turizma [Role of public relations in the development of rural tourism] // Perspektive razvoja ruralnog turizma [Perspectives of rural tourism development] / Baćac, Robert (editor), Hrvatski farmer, Zagreb, pp. 387-401 (presentation, scientific work). | |
Skoko, Božo (2006): Važnost nacionalnih simbola u razumijevanju hrvatskog identiteta i promociji zemlje [The importance of national symbols in the understanding the Croatian identity and promotion of the country] // Povijesno naslijeđe i nacionalni identiteti [Historical heritage and national identity] / Marijana Marinović (editor), Zavod za školstvo Republike Hrvatske [Bureau of Education of the Republic of Croatia], Zagreb, pp. 145-157 (lecture, scientific work). | |
Skoko, Božo; Čerepinko, Darijo (2004): Međuovisnost izbornog uspjeha i vizualnog identiteta vanjskog oglašavanja hrvatskih političkih stranaka u predizbornoj kampanji za hrvatske parlamentarne izbore 2003. [Inter dependence of election success and visual identity in external advertising of Croatian political parties in the 2003 Parliamentary Elections] // Zbornik radova [Almanac of works] / 8. savjetovanje tiskarstva, dizajna i grafičkih komunikacija [8th consulting on print, design and graphical communications], Blaž Baromić; Bolanča, Zdenka; Mikota, Miroslav (editor); Graphics Faculty, University of Zagreb; Senj Branch of Matrix Croatica, Zagreb, pp. 47-52 (original scientific work). |